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Samsung Electronics design director talks about sustainable development measures

American Mai today AMI news (November 24, 2009) South Korea's Samsung Electronics Company is famous for being at the forefront of innovative design, and its digital TVs and other products occupy a strong position in the world. At the annual meeting of the American Association of industrial designers held in Miami this fall, Samsung Electronics continued to return home with honors, winning eight international design excellence awards, including three gold awards

geehong yo, senior vice president of the design strategy team of Samsung Electronics Enterprise Design Center in Seoul, South Korea, measured the wall thickness of four tubes in two mutually perpendicular directions at the same end. On went to Miami to receive the award in person. During his stay in the United States, he introduced to plastic how Samsung electronics could make the most of its design advantages to develop in a more environmentally friendly direction

in July this year, Samsung Electronics, headquartered in Seoul, South Korea, announced a medium-term plan called "ecological management 2013", setting a set of goals for Samsung Electronics to become a top eco-friendly enterprise by 2013. The plan aims to develop new eco-friendly products and strive to reduce greenhouse gas emissions in production

considering the huge scale of Samsung Electronics, it is not easy to achieve this goal: the company has 179 branches in 61 countries around the world, with about 164600 employees, and its total sales in 2008 reached US $96billion

at the same time, Yoon reviewed a major change implemented by Samsung's division from 1995 to 2008. During this period, Samsung quickly rose to become a global leader in the field. Yoon was promoted to his current position at the beginning of this year, responsible for managing the design team participating in all product development of the company. Samsung has about 700 designers in South Korea and more than 150 designers in six other countries, including Samsung design USA based in Rancho Dominguez, California

the interview was interpreted by sang Yeon Lee, director of Samsung design USA. Yoon explained to plastics that Samsung intends to significantly increase the use of recycled materials. At the same time, the company will also evaluate the design and process of all Samsung products, striving to reduce harmful emissions and save the energy input required for the production of its TV sets and home appliances

taking the new LED flat screen TV (Luxia led 7000 Series), which won the gold medal, as an example, he said that Samsung chose an ABS resin. Samsung just launched the Samsung Blue Earth touch last month. Because nano crystal rods are easy to gather and touch the screen, it takes eco-friendly as its selling point. Samsung said that in the past, eco-friendly refers to those with low energy consumption and very limited functions. However, Samsung said that blue earth integrates the latest multimedia functions and fashionable design, while reducing energy consumption and adopting eco-friendly materials

the post consumer resin used in blue earth, which is currently on sale in Europe and Asia, is regenerated from water bottles. Samsung said that this will help reduce fuel consumption and carbon emissions in the production process. Samsung pointed out that it does not contain brominated flame retardants and PVC materials to promote the new material market

in addition to various energy-saving effects, blue earth also uses compact packaging made of recycled paper and soybean environmental friendly ink. Samsung also suggests reusing its packaging as a photo frame or pencil box

Yoon said that Samsung currently uses co injection process to mold plastic parts of its new series of high-end LED TVs, and simplifies the design of such parts to reduce the energy consumption required in production. In addition, Samsung is also trying to directly give the mold a satisfactory high gloss finish to remove the need for post production coating

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