How to embody and prepare the creativity of packag

How to embody and prepare the creativity of packaging design

embodiment of packaging creativity

successful packaging design must contain some creative elements. What is creativity? This is a simple and complex problem

creativity is a good idea, a good idea, and shows its novelty and uniqueness. There is an original explanation for creativity. It means something new and creative. The creativity of packaging design can be embodied in many aspects, including packaging materials, packaging forms, packaging structures, as well as specific links such as packaging brand fonts, packaging graphics, packaging colors, packaging arrangements, etc. Packaging design belongs to the art of visual communication, which seeks the originality and aesthetics of vision. At the same time, it should have clear information. Without the creative expression of clear information visual form, its creativity cannot reflect the commercial value of packaging. Creativity should always focus on gradually obtaining independent knowledge on composite polyurethane adhesive products to develop packaging functions and spread information

preparation for packaging design creativity

creativity reflects a kind of innovation. Innovation is the source of human social development and the inexhaustible driving force for artistic progress, innovation and change. Packaging design serves business and faces a highly competitive market and picky consumers. Only creative commodity packaging can have sales force, attraction, conquer the market and win the favor of consumers. Creativity is the soul of design and the premise of successful design. Excellent creativity comes from the designer's keen market insight and positive thinking, the accumulation of knowledge and rich experience. Creativity is the magic weapon for the success of packaging design

however, packaging design creativity is a restricted creative activity (such as the basic size and shape of packaging, the subjective opinions of customers, packaging costs, the limitations of packaging processing technology, etc.). How to create freedom in constraints and do unlimited thinking under limited conditions is a long-term work that every designer must strive to explore

before carrying out specific creativity, packaging should first fully understand the enterprises and products that produce goods, generally from three aspects:

1. The basic situation of the market, such as the market characteristics and potential of the product, competitors, etc

2. Basic information of consumer groups, such as; The age, economic income and cultural quality of consumers

3. The basic situation of relevant products in the market and their own products (such as the listing of new products or the packaging of old products), including brand image and popularity, popularity, trust, product price, quality, sales mode, etc

after extensive understanding, designers can give full play to their imagination and creativity according to the information they have, make preliminary creative ideas, and then further deliberate, improve and develop, and finally determine the creative cutting point. In general, the goal of packaging creativity should be to improve the core competitiveness and establish the people-oriented idea. Lao Tzu once said: the old way is big, the sky is big, the earth is big, and people are also big. There are four major regions, and one habitat. It shows that people are an important factor that can not be ignored, and we should pay attention to the humanistic thought of people and being human. When looking for accurate and reasonable positioning of packaging design. We should pay attention to people's material needs and spiritual feelings. The creative expression process of packaging begins with the thinking of our staff. The more reverse and horizontal this thinking is, the more logical and implementable it is. This is a valuable idea

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